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Small Business Sales and Marketing Ideas to Keep Repeat Customers and Take Sales From Competitors

Small business sales can be increased with these marketing tips on building trust and credibility through regular contact with your customers. Use these small business marketing ideas to build repeat sales relationships, and take customers away from your competitors. This sales and marketing strategy works for any type of business in any type of market. The actions to achieve success can be started today and be working for you in just a few days.

Imagine the effect on your small business sales if you became a source of regular information to potential and repeat customers. You are the expert on what you sell and the services you provide. Use your knowledge to become the person people go to when they want information about your industry, market, or product. Think what you could recommend to people that were considering making a purchase and wanted more information. Customers want to make informed decisions, and they’re frightened of making mistakes. When you help them make informed decisions it’s a win – win situation. The customer gets good information and you get the chance of a sale.

Do not underestimate the value of your product, market, and industry, knowledge, or the experience you have gained. It doesn’t matter what type of small business sales you are involved in, there will be potential customers looking for advice and information. Once they see you as a provider of that information they will trust you as someone they can buy from. Giving free expert information makes the receiver of that information feel they should reciprocate, and they will at least look at your products and services when looking to make a purchase. Think about it, who would you rather buy from; the person that bombards you with marketing literature, advertisements, and sales calls, or the one that you turn to when you want free expert information? Which one would you trust more? If the information you are providing is also seen as impartial then prospects will have even more trust and confidence in you. Small business sales will follow as prospects come to you for advice, and repeat business and referrals will multiply as trust in you grows and people spread the word.

These small business marketing tips will work for any type of sales and in any market place. Whether you are selling low value goods on a market stall or making large value B2B sales building relationships will grow your sales. In direct sales to the public it is often difficult to build a trusting relationship and bring in sales leads. By offering information on your industry and products you can build this trust and buying from you becomes a much smaller next step. Whatever service you offer; accountant, builder, plumber, car repair, or insurance sales, give away free information and build your reputation. Take a fashion clothing store for example. You could collect contact information from everyone that enters your store and send a regular newsletter by post or email. Your newsletter could have information on how to look great, the latest fashion tips, or how to choose contrasting colors.
Now think about your services or products, and what information could you pass on to people. Try this test; write down 5 tips now that you could give to people on what to look for when buying your products. See how easy it is, and that’s without much thinking, research, or preparation. You will be amazed at what you know about your market. You will have information that is valuable to your customers. Often this information is only shared with a customer when they approach you and are considering making a purchase. Let’s turn that on its head and use it to attract customers rather than just to sell to them. Use these small business sales tips and you will take business from your competitors because you are offering something they aren’t. How would you feel if you saw one of your customers with an information leaflet or email from one of your competitors? Imagine a regular customer quoting you information from a competitor’s newsletter.