5 Best Practices For Small Business Websites

A small business needs to work harder than its business counterparts do. While a big brand does not have a strict budget and resource, a small business needs to take every step carefully. It cannot experiment with strategies for too long, and therefore, has to follow a strict set of rules. However, every small business has the potential to outshine its peer group.

A small business’s official website is the platform that can get used to take the game to a whole new level. Are you wondering how this is possible? Some practices can help a small business grow, and increase its conversion rate.

Practice 1: Incorporating Informative Videos

Web visitors do not like to read long, textual content anymore. If they are looking for some information, the information should get delivered to them as fast as possible. Adding crisp, precise and informative videos is the perfect solution to the problem. Visitors will not only find you interesting, but you will also have enough whitespace to add something new.

Practice 2: Keeping the Navigation Predictable

You should keep the website navigation simple and clean. Web visitors should find it easy to find the information they want. As a small business, you cannot afford to lose even a single customer. Therefore, you need to do what your visitors are expecting you to do. It is better if you avoid using something smart like “Say Hello” when your visitors are expecting to see the “Contact Us” button.

Practice 3: Installing Analytics

Analytics will help you know what pages your visitors are finding nice and useful. Moreover, you will also get an idea about what pages are not attracting any visitor. Analytics will help you get amazing insights into the habits of your visitors. As you can guess already, this will help you improve the ineffective pages and make you work harder on the effective pages.

Practice 4: Launching a Mobile App

A small business mobile app is a very effective solution if you want to reach a wider audience. People are relying more on their mobile devices when it comes to surfing the Internet. As a result, they are now keener on getting everything on the go. A mobile app that talks about your business means that it will become easier for your customers to know about your recent activities.

Practice 5: Investing in Social Media and SEO

Both SEO and social media will give you a great amount of exposure. Search Engine Optimization or SEO is a necessity today. SEO can increase your visibility in the SERPs, and a higher ranking in the SERPs will bring you more visitors. Similarly, social media engagement will make your followers become more aware about your small business.

 

Small Business Bookkeeping Software

In an increasingly technological world, many companies are turning to small business bookkeeping software to meet their needs. This software is tailored especially for small businesses, leaving out the extra features that only a larger business could use. It is also generally less expensive to purchase and maintain. This demand has lead to the development of small business bookkeeping software. Small businesses still need software that can handle sizable quantities of information quickly and accurately.

It should also be user friendly and have safeguards in place to reduce the incidents of handler mistakes. The expected final output, much like that of a human bookkeeper, is the generation of financial reports to help the business owner guide the business towards optimal growth.

Ideally, small business bookkeeping software should include the following features:

 

  • Standard bookkeeping operations. This involves accounts payable and receivable, price quotes, merchandise stock, orders, etc.. The format should be clear and easy to read and use.
  • Integration. Each function should work with and support the others. Data should never have to be re-entered into the system for different functions. This saves time and money.
  • Reporting Options. Information should be readily accessible to check accuracy and the feasibility of your business practices. The uses for the reporting function are various and flexible, and should be easy to use and access.
  • Audit trail. This allows the user to follow any information through the entire system automatically. Any changes that have been made to a transaction or software setup can be detected by this function, creating a sense of asset security for the business owner.
  • Software access. Many businesses require several people to access its financial information from a variety of locations. The software can be put onto individual computers, or might use a server. The internet is an increasingly popular option, which makes remote personal access easier for the authorized user and reduces the amount of time needed to install the program separately.

It is a good idea to ask fellow owners what business bookkeeping software they use, especially those who own similar businesses. Each industry needs different features from their software; certainly a small clothing boutique will use different bookkeeping features than a landscaping company. Many software developers diversify their products so that business owners can have a product customized to their needs. As the business grows which is the goal of any small business owner the software needs are likely to change.

The right software for your company will be able to grow along with you. There is no one-size-fits-all approach to selecting bookkeeping software. It must be reasonably priced and readily used, and equipped for a variety of uses. Investing in quality small business bookkeeping software is one of the most important decisions to be made to secure success and a competitive edge in the marketplace, and a business owner needs every advantage in tough economies like the one we face today.

 

Small Business Computer

The small business computer is similar in many ways to the typical home computer. That is to say that the home computer offers many of the same features as a system built for the small business, though with more diverse functions. The small business computer generally has a more specialized purpose, so is built to accommodate those purposes, while eliminating as many extraneous functions as possible. This creates a system that will work great for one or two purposes, but not as well for every function computers can do.

One type of specialized small business computer is the office computer. The office system is built to allow easy access to information from all work stations. Since most users in the office will need to access the same information, they are all configured with the same software. Most often, these include document creation, database, and email programs. Some computers will be installed with presentation software such as Power Point. In most cases, the RAM doesn’t need to be as high, and the screen and video resolutions don’t have to be as state of the art as another type of business system would have to be. This creates a streamlined information sharing system.

On the opposite end of the small business computer spectrum is the graphics design system. A computer designed for graphics design would generally have an entirely different set of specifications than the information sharing system. The box of this type would most likely be built with higher end graphics cards, have much more RAM to support the programs required, and would have a larger hard drive to store larger graphics files. A system of this type wouldn’t necessarily need information sharing software such as Microsoft Office, since the main thrust of the system is on graphic design, not strict information. Connectivity to the network, and the internet at large, is generally a given in this type also.

In many cases, the small business computer built for web design is the best of both worlds. Due to the number of different programs that need to be open at the same time, this type of computer needs to have a large amount of RAM installed in it. Since web design is highly graphic intensive, the system is also equipped with a better graphics card than most. The computer would also have to be connected to both the office network and the internet, especially with a high speed connection. The web based work space also has to have the capabilities of information sharing, to create presentations, create inter office memos, and send emails. The hard drives on this small business computer is generally a large sized one, in order to store all of the files associated with each page created. This is a system that would be able to do just about any task needed.

The small business computer world has seen a lot of changes in recent years. Providing for streamlined efficiency, the┬ásmall business computer is designed to maximize productivity of its own particular uses, while eliminating things not needed. This allows for a much less expensive computer, in general. Concentrating on one aspect of computing can save the company money in the form of hardware and software. Training on these is usually much easier, also, since there aren’t a lot of programs to learn that will probably not be used. Knowing the best type of system to purchase or rent will directly affect the bottom line of any company in business today.