Small Business Sales and Marketing Ideas to Keep Repeat Customers and Take Sales From Competitors

Small business sales can be increased with these marketing tips on building trust and credibility through regular contact with your customers. Use these small business marketing ideas to build repeat sales relationships, and take customers away from your competitors. This sales and marketing strategy works for any type of business in any type of market. The actions to achieve success can be started today and be working for you in just a few days.

Imagine the effect on your small business sales if you became a source of regular information to potential and repeat customers. You are the expert on what you sell and the services you provide. Use your knowledge to become the person people go to when they want information about your industry, market, or product. Think what you could recommend to people that were considering making a purchase and wanted more information. Customers want to make informed decisions, and they’re frightened of making mistakes. When you help them make informed decisions it’s a win – win situation. The customer gets good information and you get the chance of a sale.

Do not underestimate the value of your product, market, and industry, knowledge, or the experience you have gained. It doesn’t matter what type of small business sales you are involved in, there will be potential customers looking for advice and information. Once they see you as a provider of that information they will trust you as someone they can buy from. Giving free expert information makes the receiver of that information feel they should reciprocate, and they will at least look at your products and services when looking to make a purchase. Think about it, who would you rather buy from; the person that bombards you with marketing literature, advertisements, and sales calls, or the one that you turn to when you want free expert information? Which one would you trust more? If the information you are providing is also seen as impartial then prospects will have even more trust and confidence in you. Small business sales will follow as prospects come to you for advice, and repeat business and referrals will multiply as trust in you grows and people spread the word.

These small business marketing tips will work for any type of sales and in any market place. Whether you are selling low value goods on a market stall or making large value B2B sales building relationships will grow your sales. In direct sales to the public it is often difficult to build a trusting relationship and bring in sales leads. By offering information on your industry and products you can build this trust and buying from you becomes a much smaller next step. Whatever service you offer; accountant, builder, plumber, car repair, or insurance sales, give away free information and build your reputation. Take a fashion clothing store for example. You could collect contact information from everyone that enters your store and send a regular newsletter by post or email. Your newsletter could have information on how to look great, the latest fashion tips, or how to choose contrasting colors.
Now think about your services or products, and what information could you pass on to people. Try this test; write down 5 tips now that you could give to people on what to look for when buying your products. See how easy it is, and that’s without much thinking, research, or preparation. You will be amazed at what you know about your market. You will have information that is valuable to your customers. Often this information is only shared with a customer when they approach you and are considering making a purchase. Let’s turn that on its head and use it to attract customers rather than just to sell to them. Use these small business sales tips and you will take business from your competitors because you are offering something they aren’t. How would you feel if you saw one of your customers with an information leaflet or email from one of your competitors? Imagine a regular customer quoting you information from a competitor’s newsletter.

 

Considerations to Prevent Small Business Frauds

Occupational frauds is a big internal business. Every instance of fraud cause small company a loss of $127500 on an average. Fraud probably occurs in every organization, and you may not be able to totally eliminate it. However you can do something to minimize the risk of fraud.

Information is sensitive and accounting information is even more. Handing over the accounting information poses threat for business secrets. Many Small businesses thinks in this fashion.They are often afraid that if the information is disclosed to a third party be it auditor or competitor , it can be misused. It is hard to change this attitude but there is something which small business owners can do to combat the frauds.

Small business have every reason to worry about fraud. But there is nothing to fear this virus. This is the financial worm that has to be removed from the roots to combat the frauds. There are some useful tips to combat the occupational frauds.

Oversight Process

The second important factor is review of the accounting information. Just because the owners have the authority to sign does not mean that there are no frauds in the accounting databases. Cash is not the only thing to be followed in any business, one more thing that plays a crucial role in commission of the frauds and that is books of accounts such as biils, purchase orders and payment terms. Reasonable internal controls are critical in a small business. It is accepted that the small business owners have some more priority works but to review the accounts they need to spare the time.IF THEY THEMSELVES CAN NOT do it then they should buy the softwares which can perform the requisite functions on their behalf.

Limited controls

Small businesses rarely have sufficient personnel to adapt adequate controls; “one-person accounting departments” as in are the rule, not the exception. Owners are unable to look into the accounting matters. But the business owner should actively understand and verify the financial information reported to him or her. The owner can engage a external auditors to attest to the credibility of the financial information, even if the company doesn’t have a regular audit.The controls in the organisation needs to be checked up regularly for the deficiencies and loopholes, though not the only one, internal controls are the powerful deterrents of the frauds.

Employee Education

A small business owner if takes few cautions he can stop many occurrences of frauds in his organisation. Most crucial factor in any occupational fraud is the empoyee.If there are no employees then there will be no occupational frauds but without employees no growth of the business.Educated employees adds value to business. Now it is well accepted that education about the frauds helps to combat the frauds successfully.Making the employees aware about the nature of frauds makes them aware about the methodologies and they do not remain the passive visitors to the instance of the fraud.Most of the times it is observed that the employees have blown up the whistles against the frauds where they have come to know that what is happening is called fraud. Some of the big financial scandals like Refco or Enron are the outcomes of the employee awareness about frauds. Anti-fraud training is an essential factor.

Adequate employee prescreening

Small businesses rarely spend the money to check work references, criminal records or professional recommendations of potential hires or require applicants to undergo drug screening, psychological testing and other vetting procedures. It is frequently seen that the employees in small softare companies are recruited based on the interview and the resume, however no checking is done regarding his past performances,whether employee was involved in any fraudulant case or not.

Undesirable applicants know this and thus gravitate to small businesses. The problem, according to ACFE study, is that about 7% of employees have a history of workplace theft and fraud. This small but costly group know the degree of scrutiny into their past likely will be minimal; all too often, they are right.

Too much trust

The third factor for large fraud losses in small businesses involves the human element. In a situation where employees know each other well, it is natural for them to trust one another. Indeed, the intimate familial atmosphere of a small business is one of its most appealing features. Most of the time, believing in your coworkers is well founded, but not always. The dichotomy is that trust is an essential element of business as well as an essential element of fraud. Never having faith in your employees is a bad thing; so is always trusting them. The goal is to strike a balance between the two. Or, as Mark Twain said, “Trust everybody, but make sure you cut the cards.”

These few things a small and medium sized business owner should adhere to in order to reduce the median losses of $98000 caused to it every year.

 

Take the Clothes Steamer With You on Your Trips Lest You Want to Look All Rumpled and Creased

Taking your clothes steamer on your business trips should be a top priority. Wait, having a steamer should be your priority in the first place. But having it with you while you’re traveling is sometimes a life saver.

It is compact, portable and light, so there’s no excuse of having too much stuff and the steamer not fitting in at all. Have you ever opened your suitcase when you got to your destination and realized that your clothes need a heavy ironing or changing altogether? And that at the worst time possible. Imagine actually traveling for business and going to your meeting 2 hours after landing in your rumpled and creased clothes. Not fun!

The hotel might not have a dry cleaner or if they have a cleaning valet service, you don’t want to foot the bill for that one. Or your company for the matter. You do need to appear well put and smart for your meeting. Not only will make you look more professional and confident, but less like a dork in front of the all the business partners.

When you take out your clothes steamer from the luggage, it takes less than a minute to warm up enough to work through your creased and wrinkled clothes. Not only that, but it will also remove the stale odor out of your clothes and make them feel fresh again. Not to mention that it kills bacteria from your clothes.

Having your portable steamer with you on your travels means a bit of extra luxury as well, when you think that you can now use it on your hotel linen and your pillows as well in a heartbeat. You feel like they’ve changed the linen just before. Having the steamer with you on your trips is not a luxury really, it’s a major necessity!